Marketing Platform
NASASA’s marketing platform was developed out of a need for brands and groups to interact face-to-face. For Stokvel groups, interacting with these brands allows them to try various products out at no expense to themselves. To the brands, it is an opportunity to tap into an expandable portion of their customer base to encourage switching and to strengthen their position in this space. Brands take part in NASASA’s annual programme, including the following:
• NASASA Stokvel Indaba
• Group Home Visits
• Annual Stokvel Grocery List
• Seasonal Stokvel magazine
• SMS
NASASA Magazine
Sonke magazine is distributed bi-monthly to stokvel group nationwide. The magazine offers an opportunity to share important information with stokvel groups, and also provides a platform for both the public and private sector to communicate with the market.
Group Home Visits
As part of the NASASA 360 platform we offer brands and government agencies the unique opportunity to visit groups and share a particular brand or message with them. As NASASA we have embarked on these campaign before, notably when we sampled 2 million bags of tea in our stokvel market, allowing the brand insights on a brand they wished to launch in the mainstream market.
Mobile Communication
At NASASA we have many methods utilized to mobilize our groups. We hold regular Stokvel Indaba’s once a month in different townships around the country where we meet with an average of 500 stokvel group leaders.
We have also mobilized the Stokvel market for brands who would like to communicate a specific product with our groups.
Field Co-ordinators
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