stokvel marketing

intro

OUR VISION

To create an environment where Stokvel groups and members can prosper through access to valuable information, services, opportunities and products. Through harnessing the co-operative power of Stokvels, we aim to create economic opportunities in favour of Stokvel groups and their members.

OUR STRATEGY

Our strategic position has been at the centre of an exchange between our members, who are the Stokvel groups, and strategic partners, who are companies as well as government. Through listening to the needs of Stokvel groups, we are able to represent our members at corporate and government level in order to create favourable conditions.

stokvel marketing

Register

NASASA does not levy a registration or membership fee, so membership is free of charge. Registration is a quick and easy process, and can be done here on our website.

Our mission

There are over 800 000 Stokvel groups in South Africa. Our mission is to register every single Stokvel groups is South Africa, so that we can better represent your needs.

Communicate directly with the Stokvel Market

The stokvel economy is an estimated R49 billion in South Africa alone, what is your market share of this economy?

ABOUT

NASASA and Sonke 360 Platform
regulation
REGULATION

NASASA is a self-regulatory organisation authorised by the South African Reserve Bank in terms of

Government Notice 404 in Gazette 35368 25 May 2012.

VIEW GAZETTE HERE

member
MEMBERSHIP

Membership to NASASA is free to all existing stokvels. Please note, we do not facilitate the formation of stokvels. We do not give certificates of membership, however all registered members are listed on out stokvel registry, and you may contact us to verify the validity of a stokvel.

market
ROUTE TO MARKET/
MARKETING REACH PLATFORM

NASASA’s Stokvel Indaba takes place each month in a different township. It is a platform for Stokvel groups to come together and share ideas and concerns, as well as for NASASA to communicate directly with its members. Recently, the Stokvel indaba has visted Alexandra and Orange Farm to talk about buying and investing.

history
HISTORY

In the early 19th century, English settlers in the Eastern Cape held rotating cattle auctions known as “stock fairs”; these became known as “stokvels” by the locals who would pool resources to trade livestock.
Since that time stokvels have existed as voluntary groups of natural persons (members) bound by a common cause who pool financial resources for the benefit of the group.

STOKVEL PRESENCE

Title

  • Gauteng
  • Limpopo
  • KwaZulu Natal
  • North West
  • Free State
  • Eastern Cape
  • Mpumalanga
  • Western Cape

STOKVEL GROUPS
INDIVIDUALS
PROVINCES
STOKVEL INDABA'S
SONKE DISTRIBUTION

SERVICES

Access the Stokvel Market
  • Magazine Features and Advertising
  • Group Visits
  • Stokvel Group Mobilisation
  • Stokvel Activations
  • Stokvel Indaba’s
  • Stokvel Group Mobilisation

    At NASASA we have many methods utilized to mobilize our groups. We hold regular Stokvel Indaba’s once a month in different townships around the country where we meet with an average of 500 stokvel group leaders.

    We have also mobilized the Stokvel market for brands who would like to communicate a specific product with our groups.

     


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    Nasasa

  • stokvel marketing

    Stokvel Activation

    NASASA field agents visit groups at their meetings, which provides NASASA the unique opportunity to communicate products or programs either featured in Sonke magazine or one of the NASASA platforms. directly with stokvel groups during their meetings. We find that this added benefit is what really seperates brands fro their competition, or in the case of government program information.

     

    We have found that in the group setting, groups are far more inclined to ask each other questions, and to seek clarity on information that may be unclear. In the meeting, the group makes a decision together, or they acquire information collectively and act on it.


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  • Stokvel Indaba’s

    As NASASA we host Stokvel Indaba’s once a month in different townships nationwide. Here our Chairperson Andrew Lukhele together with our CEO Andile Mazwai as well as invited insutry leaders share information that may be benefitial to Stokvel groups. 

     

    The Indaba is broken into two seession. In thfirst session the leadership present address stokvel leaders present and the stokvel members are given an opportunity to engage the presenters.

     

    Stokvels also have an opportunity to share insights, lessons learnt with each other. This is by far the most benefitial section of the Indaba.

    Stokvel groups are entertained by live jazz band Amandla Freedom Ensemble, prizes are won and at the end of the Indaba, all leaders leave with a goodie bag.

    The Stokvel Indaba provides an excellent opportunity to share your brand with the Stokvel market.

    To book space at the Stokvel Indaba, please e-mail alexis@nasasa.co.za


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    stokvel marketing

  • stokvel marketing

    Magazine Features and Advertising

    Sonke magazine is distributed bi-monthly to stokvel group nationwide. The magazine offers an opportunity to share important information with stokvel groups, and also provides a platform for both the public and private sector to communicate with the market.

     


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  • Nasasa Group visit

    Group Visits

    As part of the NASASA 360 platform we offer brands and government agencies the unique opportunity to visit groups and share a particular brand or message with them. As NASASA we have embarked on these campaign before, notably when we sampled 2 million bags of tea in our stokvel market, allowing the brand insights on a brand they wished to launch in the mainstream market.


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NASASA LEADERSHIP

MEET OUR LEADERS

Andile Mazwai
CEO

With an illustrious career at the JSE and Bernard Jacobs Mellet, Mazwai now serves as CEO of NASASA

Andrew Lukhele
Association Chairman

BENEFITS OF NASASA

As a memeber of Nasasa...

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NASASA GALLERY

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